Livingstone College

Coke unveils special bottle at Livingstone for 125th anniversary of black college football

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Allie Butler, marketing asset manager for Coca-Cola.

SALISBURY – Have a Coke and a Blue Bear smile.
Coca-Cola Consolidated unveiled its new limited edition commemorative bottle at Livingstone College in celebration of the 125th anniversary of black college football in America.
Allie Butler, marketing asset manager for Coca-Cola Consolidated, revealed the Coke classic bottle during Livingstone’s Commemorative Classic Hall of Fame banquet, held Nov. 3 at its School of Hospitality Management and Culinary Arts on Jake Alexander Boulevard.
This year marks the 125th anniversary of the first black collegiate football game, which was played between Livingstone College and Biddle Memorial Institute (now Johnson C. Smith University) on Dec. 27, 1892, on the front lawn of Livingstone College.
Each year, the two schools battle in the Commemorative Classic to honor that inaugural game. Also annually, each school inducts a new member/alum into the Commemorative Classic Hall of Fame. This year, the inductees were Romus Morris Jefferies of Livingstone College and Bruce Duke of JCSU.
Butler, an alumna of JCSU, said she was proud that Coca-Cola created a commemorative bottle for this historic occasion.
Dr. State Alexander, executive assistant to the president and vice president of communications and public relations at Livingstone, said it has been a long time coming and thanked Butler for her role in making it happen for this 125th anniversary.
The bottle features The CIAA’s Football Championship logo with “125 Years of Black College Football” at the bottom. CIAA Commissioner Jacqie McWilliams was also in attendance and on hand for the unveiling.
The football championship game will be played Nov. 11 in Selma, Va., which is where the limited edition Coca-Cola bottle will available.
But as a special surprise at the Commemorative Classic Hall of Fame Banquet at Livingstone, each guest received a bottle upon exit.
“The unveiling of the Coca-Cola commemorative bottle added a special touch to our program and gave our guests a unique souvenir in which to remember the 125th anniversary,” said Dr. Jimmy R. Jenkins, Sr., Livingstone College president. “The first game was played here and now the first Coca-Cola commemorative bottle recognizing that game was unveiled here. We thank Coca-Cola for this grand gesture. It’s just one more reason to celebrate ‘Excellence … the Livingstone Way.’”
About Coke Consolidated                                                                                                                                               Coke Consolidated is the largest independent Coca-Cola bottler in the United States. Headquartered in Charlotte, it makes, sells and distributes beverages of The Coca-Cola Company and other partner companies in more than 300 brands and flavors across 16 states to more than 50 million consumers.

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